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The staff of CADRE have extensive experience in the HIV/AIDS research and communication field. 

Collective experience of CADRE staff includes:

  • Involvement in HIV/AIDS work since the late 1980s;

  • Provision of research, programme planning, strategy development, project management and communication campaign management services to local and international organisations working in the HIV/AIDS field.

  • Organisations include the South African Department of Health; Human Sciences Research Council; UNAIDS; USAID; UNICEF; DFID; the Futures Group International; AVERT; Population Services International; Marie Stopes International; the Medical Research Council; Soul City; Society for Family Health; NPPHCN and PPASA.

  • Development and management of a range of HIV/AIDS interventions including Tsha Tsha Tsha - a 26-part youth drama series for the South African Broadcasting Corporation (SABC) and national Commuter AIDS Information Project of the Department of Health and the national Beyond Awareness Campaign of the Department of Health. The latter campaign included the development of a number of key communication activities - promotion and dissemination of the AIDS Red Ribbon; development of a wide range of support materials in all South African languages; development of an AIDS Action Office which disseminated materials free of charge; development of an expanded tollfree AIDS helpline; development of a living openly project featuring 31 South Africans living with HIV/AIDS; a tertiary institutions campaign; a mediaworkers programme promoting social action in the news media.

  • Publication of research findings in local and international journals including Social Science and Medicine; Discourse; Africa Media Review; African Anthropology; Evaluation and Programme Planning; South African Journal of Psychology; Annual Review of Critical Psychology; Trans-cultural Psychiatry.

  • Publication of numerous books and book chapters on health communications; HIV/AIDS and social psychology, more recently including "Re-conceptualising behaviour change in the HIV/AIDS context", a chapter Socio-political and psychological perspectives on South Africa by Nova Science: London.

  • Publication of over twenty-five commissioned research reports, more recently including Children, HIV/AIDS and Communication in South Africa: A literature review; What's news: Perspectives on HIV/AIDS in the South African Media; Pathways to Action: HIV/AIDS Prevention, Children and Young People in South Africa; Making AIDS Our Problem: Young People and the Development Challenge in South Africa, both for Save the Children; Communicating for Action: A contextual Evaluation of Youth Response to HIV/AIDS and Communities of Practice: Contextual Mediators of Youth Response to HIV/AIDS, both for the Department of Health; and Bambisanani: Community Orientation to HIV/AIDS Prevention, Care and Support funded by the Equity Project / USAID.

  • Presentation at over fifty local and international conferences, International Conferences on AIDS; the 3rd International Entertainment Education Conference in Amsterdam; the AIDS in Context Conference at Wits University and the AIDS Impact Conference in Brighton. CADRE was also an accredited non-governmental organisation to the United Nations Special Session on AIDS in New York during June 2001.

  • Supervision, mentoring of academic work including Honours, Masters and PhD dissertations, lecturing and mentoring of research interns. Links exist with the post-graduate programme in Cultural and Media Studies at the University of Natal, and various departments at Rhodes University.

  • Involvement in rural and urban community development including rural communities in the Eastern Cape and urban communities in Gauteng. Work in these communities has ranged from the provision of support in community development and specialist support through provision of assistance in the development of HIV/AIDS strategies and activities.

  • Emphasis on multilingual approaches including the development of research specifically into South African language use for HIV/AIDS communication and the development of communications resources in all South African languages.

  • Networks and links with a wide range of organisations including national and provincial HIV/AIDS initiatives, and international organisations. CADRE works closely with the Center for Communications Programmes at Johns Hopkins University in Baltimore and networks widely with leading international and local academics, researchers, academic institutions and bodies working in the HIV/AIDS field. Local partners include Comutanet, the National Association of People Living with HIV/AIDS (NAPWA) and DramAidE.

  • CADRE is committed to and practices accepted ethical standards in research and project management.
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