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The Beyond Awareness Campaign
 
The Beyond Awareness Campaign (BAC) was a multimedia communications campaign conducted by a consortium of organizations on behalf of the HIV/AIDS and STD Directorate of the national Department of Health. The BAC was conducted in two phases from 1997 to 2000.

The Beyond Awareness Campaign demonstrated the viability of communication activities that focus on engendering individual and social action. The campaign was able to promote both prevention and care aspects of HIV/AIDS. Evaluations of various projects have provided insight into the campaign elements. The campaign model has potential for replication in other countries, and small media materials produced could form the basis for materials development within other campaigns.

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