of the BAC were to:
The campaign was run on a contract
basis with an annual budget of R13-million (US$1.1-million).
- intensify communication
of key messages around the HIV/AIDS epidemic
directed primarily at youth;
- develop and distribute
communications resources that can support action
- promote social action through
targeted projects. Specifically these included
the AIDS Memorial Quilt Project, a Tertiary Institutions
Project and a Mediaworkers Project;
- build capacity amongst
HIV/AIDS communicators and strategists through
conducting key research;
- conduct appropriate behavioural research in support
of HIV/AIDS communication and to evaluate various
aspects of the campaign.
Alternative model: The broad concept of the campaign was to develop "Tools
for Action" that would support governmental, non governmental and community
based organisations to engage with the epidemic more directly.
A poster presentation on the BAC, presented at the 2000 International
AIDS Conference is available here.